Richard Bush is the President of the world’s first guaranteed advertising contract exchange NYIAX. He joined the company from IPONWEB, a key infrastructure provider in the media trading ecosystem where he worked to bring custom projects for industry players to market. As General Manager of the Publisher Solutions business, he coordinated work across Japan, EU and USA. His team built both new products and custom platforms that are specifically tailored to the unique business models of its clients.
Richard began his career in banking software with Citibank in the UK. He moved into online publishing in 2000, as an original developer of content management & web publishing software for many of Reed Business Information’s web properties. In 2006, Bush was working for ADTECH in London, when he played a key part of the expansion from the EU to the US in 2007, and subsequently led new initiatives in the company’s growing product set. Fortifying the international business over an 8-year period, he held key roles for the company that now makes up an important part of the AOL/Version’s ad technology stack.
Bush attended and completed course work at West Kent College in B.T.E.C., Specializing in electronic subjects, Microelectronic Systems. Bush presently serves as Co-Chair of the IAB Blockchain Committee.